Hey, I'm
Frederik Feldt 👋
I build toy companies and make them go viral.
I build toy companies and make them go viral.
Traditional marketing is being disrupted… by people like me:
Traditional marketing is being disrupted… by people like me:
SoMe Followers
SoMe Followers
SoMe Followers
Views Generated
Views Generated
Views Generated
Toys Sold
Toys Sold
Toys Sold
Virality isn’t luck.
It’s architecture.
Virality isn’t luck.
It’s architecture.
Most toy companies treat social media as a channel.
I treat it as distribution infrastructure.
Most toy companies treat social media as a channel.
I treat it as distribution infrastructure.
Marketing
I design products, packaging, and launches with attention built in from day one.
Strategy
That’s why the content travels, not because of tricks, but because it’s engineered to be shared.
Monke Vs. Human!
How many will it take?
Monke Vs. Human!
How many will it take?
Monke Vs. Human!
How many will it take?
Monke Vs. Human!
How many will it take?
We sent Monke to space...
Will he survive!?
We sent Monke to space...
Will he survive!?
We sent Monke to space...
Will he survive!?
Why I sell toys!
The story behind it...
Why I sell toys!
The story behind it...
Why I sell toys!
The story behind it...
Why I sell toys!
The story behind it...
Fred is an incredibly ambitious and charismatic young man with a great eye and expertise for making things go viral. He WILL build a big company.
Fred is an incredibly ambitious and charismatic young man with a great eye and expertise for making things go viral. He WILL build a big company.
John Coyne
Mentor & Advisor // Prev. CMO, CBO @ Moose Toys & Bandai Co.
My Fav Quote
"There's something about you, kid… You are going to do big things."
My Fav Quote
"There's something about you, kid… You are going to do big things."
My Fav Quote
"There's something about you, kid… You are going to do big things."
But who I am?
My name is Fred, entrepreneur by heart, I love building fun sh*t and scaling.
But who I am?
My name is Fred, entrepreneur by heart, I love building fun sh*t and scaling.
Having started my first business aged 12, I always knew that building companies was my life path. How I landed in toys I have no idea, but I absolutely love it. Being only 22, I can't wait to build like crazy!
Having started my first business aged 12, I always knew that building companies was my life path. How I landed in toys I have no idea, but I absolutely love it. Being only 22, I can't wait to build like crazy!
My Fav Quote
"There's something different about you, kid… I think you are going to do big things."
Discovery (2022)
I discover the "Monke" toy while scrolling TikTok aged 18.
First viral video
I start posting videos and quickly gain over 1 million followers.
Monetizing (2023)
With no prior experience, I launch a webshop and do $20k my first month.
Expanding
I expanded to channels like Amazon, TikTok shop and retail.
Today (2026)
Today I am working on exciting new projects.
My projects
My projects
I’m 22. I’ve sold 70,000+ toys, built audiences in the millions, and viewers in the billions, and broken things along the way. I’m not here to tell a victory story. I’m here to build for the next 20 years.
I’m 22. I’ve sold 70,000+ toys, built audiences in the millions, and viewers in the billions, and broken things along the way. I’m not here to tell a victory story. I’m here to build for the next 20 years.
How I revived a dead 20+ year old product and sold 70.000+ units at 22.
Jan 1, 2026
8
min
AI is here: How I tricked millions of people with a fake influencer.
Jan 1, 2026
8
min
Growth: Why being young & dumb is my biggest advantage.
Jan 1, 2026
8
min